Aloha State Beer

New Brand Development

Aloha State Beer is a Hawaii-based craft brewing company that needed help developing a new brand. I met with the owner and got to know the business (with the help of a sample or two), then designed new product and packaging designs. Aloha State’s brand is my take on a classic beer label. It hints at island imagery without being too over-the-top, so the packaging tells the customer exactly what’s inside: simply good Hawaiian beer.